Marketing Ideas for Business

Marketing ideas for business are in abundance thanks to the Internet. As a small business, we don't always have time to research the many resources so it can be a little overwhelming. Having a reliable resource that you can depend on to provide marketing ideas can save you lots of time. The Mobile Site Link Exchange has lots of information available about mobile websites, marketing, and technology. There are also examples provided along with resources to help you get the job done.[caption id="attachment_1834" align="alignright" width="300"]

QR Code[/caption]

Here are some marketing ideas that work for small business, home business or virtually any type of business. A benefit about the marketing ideas provided is that you are able to use the ideas right now. I recommend that after you finish reading this article that you download the MSLE Marketing Worksheet and use it as a guide as you implement the following suggestions.

Easy Ways to Market Your Business

Use SEO to make sure your business is easy to find online.

Search engine optimization is not something that get instant results, but it is something that can make a difference in your website traffic over time. It is important to note that being found by search engines is important because more people research products and services via Google, social networking sites (Facebook, Twitter, LinkedIn, etc.), and more recently mobile phones. In a previous post about SEO entitled, "How to use SEO to Increase traffic to Your Website or Blog" I shared some simple but important tips that you can use right away.

Action Item: Find 5 pages in your website and choose keywords that accurately represent these web pages. Record these keywords in the MSLE Marketing Worksheet.

Get a Mobile Website for Your Business

Marketing your business with a mobile website can increase your presence by allowing you to reach people on their smartphones. According to the Newspaper Association of America*, mobile traffic to news websites increased by 65% in the past year.

If you do not have a mobile site for your business yet make sure you read this article. It also contains a link to Comtactics which was featured on CNN for having one of the coolest QR codes. Here is the link to the article about why you need a mobile website. If you would like to get a mobile website or DIM Portal for your business, Comtactics has lots of experience with all business types.

A mobile website is a miniature version of your existing website. Some things to keep in mind when you create your mobile website:

Keep the navigation at the top of your mobile website to a minimum

Do not create auto-refreshing pages without notifying the user and provide a way that allows them to stop it.

Do not use graphics for spacing

Provide a short and descriptive page title for each page - make each one unique and relevant.

Do not use tables for layout

Action Item: Get your analytics from your website; this could be Google Analytics, or your stats from your web server. Write this number in the MSLE Marketing Worksheet. Next, get a mobile website for your business; if you need help, I am for hire :-). Pick intervals (maybe every 1 to 2 months) and update the MSLE Marketing Worksheet with your website stats.

Create Videos to Market Your Business

Videos allow you to share information with your audience. Thanks to social networking sites such as YouTube, you can create and publish your video to the entire world with little to no expense. Here is an interesting fact about YouTube... it gets around 870 million views per month! Placing your videos on YouTube can be a very effective tool for marketing your business. Wondering where to start? Here are some ideas for videos that you can use to market your business:

Create "How To" videos about your products or services

Record interviews of your clients and post them on your YouTube channel

Record short promo videos that promote your product or service and upload them to your YouTube channel

Placing your videos on YouTube can also increase website traffic, if it is done correctly. Here are some tips to help you with increasing traffic to your website from YouTube:

Include a link to your website on your YouTube channel and individual videos

Add detailed descriptions to each video

Make sure you "tag" your YouTube videos with the proper keywords associated with it

Action Item: Pick one of the video suggestions listed above, or come up with one of your own. Create your video, post it on YouTube. Make sure you include a link to your website, add detailed descriptions, and properly "tag" your videos.

Measure Your Success

Now that you have a few new tools that you can use to market your business, it is time to implement them and measure their affects on your business. Download the MSLE Marketing Worksheet using the link below. Make sure you fill in the worksheet with the items suggested in this article, it will help you track and measure your marketing efforts and will help you to see the positive results you will receive.

[downloads_box title="MSLE Marketing Worksheet" nocredit="true"]
MSLE Marketing Worksheet.pdf
[/downloads_box]