Search Engine Optimization or SEO Techniques You Can Use To Increase Traffic to your Website

Here are some SEO tips you can use to make your website search engine friendly. I could give you some long explanation, but I'd rather not; I like to keep things simple. What SEO means in a nutshell is that you are making simple modifications that make it easy for search engines such as Google, to "crawl" your site so that it may be properly displayed in search results. Increasing traffic to your website is not an overnight task. It takes time to build your web site traffic but it is worth it in the end.

Note: You can also use these SEO techniques with mobile websites.

I am going to help you by providing some helpful tips that you can start implementing right now that will help to increase traffic to your website or blog.

SEO Techniques You Can Use

Here are 5 Search engine optimization (SEO) techniques you can implement right now to increase traffic to your website or blog.

1. Create Clear Meta Descriptions

Create clear, unique meta descriptions for each web page. If you are using a CMS (content management system) for your website or blog such as Joomla, WordPress, Drupal, etc. they usually come equipped with the functionality you need in order to update your Description Meta Tag for each of your web pages. The "description" meta tag appears between the <head></head> tags. The information in the description tag is often displayed in search results (I have seen them in Google) and it is displayed when your web page is displayed when someone performs a search.

[caption id="attachment_1210" align="alignnone" width="300" caption="Google Search Results with Title and Description Meta Tag information displayed. Click the image to see full size"]

Google Search Results with Title and Description Meta Tag information displayed

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2. Use Header Tags - <h1></h1>, <h2></h2>, <h3></h3> etc.

Format your content in a way that it is easy for readers to see what is important by using H1, H2, H3, etc. tags. Reader's eyes will follow the content and will be able to see the hierarchy of your web page or blog. This will keep your articles from looking flat to the reader.

[caption id="attachment_1211" align="alignnone" width="300" caption="Example of h1 and h2 header tags in a web page. Click to see the full size"]

Example of h1 and h2 header tags in a web page

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3. Include Alt Tags with Your Images

If you use images, tag them with descriptive keywords using the alt tag. This will help search engines index your images so they may be returned in search results.

[box type="info"]

<strong>Here is an example of an image with the alt tag:</strong>

<img src="qrcode.jpg" alt="This is a picture of a QR code" />

[/box]

This really works, I have seen in my web site statistics where I have received traffic from a Google image search.

4. Create Search Engine Friendly URLs

Use words in your web page URLs. They should look more like http://yourdomain.com/qrcodes.html as opposed to http://yourdomain.com/?id=32

Visitors of your website or blog will be able to easily remember your URL if it has words in it as opposed to numbers, or lots parameters in it. This may encourage links to your website which may increase traffic. If you are using a content management system or CMS setting up search engine friendly URLs is easy to do. Check out the configuration file of settings to get started.

[caption id="attachment_1212" align="alignnone" width="300" caption="This is a screenshot of a Search Engine Friendly URL. Click on the image to see the full size"]

Screenshot of Search Engine Friendly URLs

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5. Create Unique Title Tags

Create unique title tags (<title></title>) for each web page. Title tags are usually displayed in the first line of the search results returned by Google. Often times you can configure your CMS to automatically set your title tag based on specific settings.

I hope you find these useful. These modifications can be done right now and start you your way to receiving more traffic to your website. Remember, it is not overnight, but you will see changes gradually over time.

Additional links to articles on QR codes, mobile apps, and marketing

Here are some additional resources about QR codes that you may find helpful. Click on the link to see the article.

How to create a mobile website - Awesome tool for professional networking.

Learn about Dynamic Interactive Portals™ - perfect marketing tool for campaigns, events, or product packaging

Have you gone mobile yet? Your customers have. This is a must read - Why You need a mobile website, now!

2 comments

Anonymous

February 22, 2014 at 6:25 AM

Nice blog about how to increase the traffic of website ....I am here to guide some tips which increases traffic to your website .search engine optimization is the major technique used to increase traffic .Traffic is nothing that increasing the number of visitors to your site .This helps to increase the page rank of your web site in all search engines like Google,Yahoo and so on .seo services are available both at free of cost and paid service .Free services include Blog submitting , Directory submission ,Article Submission etc... but it take few amount of time to increase your traffic .To increase you traffic in short period go for paid seo service .I recommend you to have a look at TheWebPole.com here they are providing search engine visibility service which helps to bring traffic to your site .They provide you with Powerful reports that show you how to move your website up in search results.