Let's Increase Your Website Traffic with QR Codes
You can never have enough website traffic... unless of course you get so much that it takes down your web server, but that is another blog post. Anyway, what I am trying to say is that we are all probably looking for ways to increase traffic to our websites or blogs so I have a few tips that you can use that may help you to increase your traffic. Since I am all about measuring, I suggest that before you start implementing these suggestions that you take a snapshot of your website statistics. You can get your website stats from Google Analytics, or your web host may provide this information through CPanel or some other software. To make it easier, I am providing a worksheet that you can download and record your website stats as well as track your progress as you implement the following suggestions.
Download Website Traffic Worksheet
Now that you have this information, let's begin.
Direct Your QR Code to a Video
Creating a QR code and directing the user to a video about your business is a very innovative marketing idea. One option is to have the video hosted on your web server, another option is to direct user to YouTube and include link to your website. If you place the video on YouTube, here is a very helpful tip to help direct traffic to your website or blog. Here is the tip: Place link to your website at top of the description on YouTube because users may not click "read more" link. This may increase their chances of clicking your link which will increase your traffic.
I experimented with a QR code and YouTube video for a 3d video that I created using XtraNormal. If you have not heard of XtraNormal: they are an online service that allows you to create videos simply by entering text. Their service provides the animations and scenes, you simply pick what you want to use and put it together. Okay, back to business. Let's look at the next suggestion for increasing traffic to your website using QR codes.
Screenshot of MSLinkExchange QR Code Video on YouTube
Link a QR Code to Your Website
Another way to increase traffic to your website is to create a QR code and link it to your website. This is a more direct approach to getting traffic because you are directing the user to your site as opposed to directing them to another location such as YouTube, Facebook, Twitter, or any other location first. You can create your QR code here on the Mobile Site Link Exchange; just make sure to enter your website's URL on the form. If you are out of business cards, now would be a good time to get them printed with your QR code on them. Handing out business cards with your QR code on them is a sure way to get some extra attention and increase your chances of someone scanning your QR code with their smartphone to visit your website.
People get excited about this, but often fail to implement it correctly. Here is a tip that will have you looking like an expert: make sure that your QR code directs to the user to a mobile friendly landing page. If you do not have a mobile friendly website, call me, I have a team of experts that can build one for your company (the same company that was featured on CNN for having one of the "coolest QR codes").
Get a Custom Designed QR Code
Custom QR Code designed by Comtactics (SCANVenger Hunt LLC)
If you can afford it, get a custom designed QR code to increase traffic to your website. This is a sure way to get noticed and increase website traffic. QR codes are cool, but a custom designed QR code will surely get the attention of your customers. The examples below shows a standard QR code and a custom designed QR code. Most businesses that use QR codes and are using standard quick response codes. Using a custom designed quick response code will be a sure way to stand out from your competition. Comtactics designs custom QR codes for agencies and businesses. Contact a representative to discuss your project at 800.975.5161 or visit http://SCANVengerHunt.biz to learn more.
Now that you have this information, it is time to use it! Make sure you download the worksheet so you can capture your website stats to track your progress!
Download the Call to Action Marketing Worksheet
Here are some additional resources about QR codes that you may find helpful. Click on the link to see the article.
QR Code How Tos
http://www.mobilesitelinkexchange.com/p/what-are-qr-codes.html
This is a collection of QR Code How To articles that are great for beginners. They offer easy to understand tutorials on how to use, create and market with QR codes.
Learn how to scan QR codes
http://www.mobilesitelinkexchange.com/p/is-your-smartphone-ready-to-scan-qr.html
Want to learn the easy way to scan QR codes? Read this article!
How to Scan QR codes with Samsung Galaxy S3, S4
http://www.mobilesitelinkexchange.com/2012/09/how-to-scan-qr-codes-with-samsung.html
This how to shows you how to scan QR codes on your Samsung Galaxy S3 and S4.
How to use QR Codes for Tweetups
http://www.mobilesitelinkexchange.com/2011/11/how-to-use-qr-codes-for-tweetups.html
Learn how to use QR codes for Tweetups. This is a great way to engage people using QR code technology and social media.
Engage with QR Codes
http://www.mobilesitelinkexchange.com/2011/11/engage-with-qr-codes.html
Read this article to learn how to engage your customers with QR codes.
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