Frito Lay uses QR Codes for Marketing

Frito Lay uses QR codes in Ad Campaign

Frito Lay made a bold move and ran a mobile bar code advertising campaign that uses standard QR codes. When the Frito Lay QR Code is scanned, visitors can view a video or see and share a recipe with friends. They also integrated social media by allowing you to share/like using Facebook. Listen to the podcast to learn more about the Frito Lay 2d barcode campaign.

Just like Frito Lay, you can use QR Codes to market your business too!


Are your business cards bringing you lots of new business? Are business opportunities slipping by because your business card looks like all of the others? We All Scan is a service for business professionals who want to stand out from their competition and get more business opportunities.
We All Scan is the QR Code service for Professionals who are serious about business. Here's why:

  • We All Scan provides profiles web pages and accompanying QR Codes so you can put them on your business cards and reach a broader audience

  • We All Scan allows your business cards to work for you 24/7 by making your business cards interactive and smart.

  • We All Scan is a high-tech, easy to use business lead generator!

  • We All Scan allows you to be steps ahead of your competition. You will get lots more interaction and leads with your We All Scan QR code on your business card.

  • We All Scan turns your business card into a live web page by allowing you to share more information about your business including your very own YouTube video.

We All Scan is for business professionals who are serious about business. Listen to the podcast to learn how you can make your business cards "smart" and interactive using the We All Scan QRCode for Business Professionals service - http://weallscan.com.

Listen to the podcast about Frito Lay and the QR Code for Business Professionals


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Download the podcast

Watch the YouTube video to learn how Frito Lay is reducing their environmental impact.

Learn about Frito Lay's popular snack - Funyun!

QRCodes, or quick response codes, are 2 dimensional mobile barcodes that were invented by a company named, Denso-Wave in Japan in 1994. QRCodes are used for a variety of purposes included tracking manufacturing parts, mobile coupons, and other uses. QRcodes are read by smartphones that are equipped with a QR code reader. Many of the QR code readers are free and can be download from your phone's app store (iTunes, Google Market, Windows Store, etc.) To scan QRcodes, simply open the QRcode readaer, place your camera over the QR code and that's it! To learn how to set up your phone to scan/read qrcodes, click here.

Link to Mobile Barcode Strategy article - http://www.2dbarcodestrategy.com/2011/01/frito-lay-uses-qr-code.html
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