TGI Fridays Uses QR Codes to Promote VIP Rewards Program

If you have been to TGI Friday lately you may have noticed they have a new rewards program called "Give Me more Stripes ."  They are promoting it to customers in many ways including a custom designed QR code on the menu.  The only problem is that their custom designed QR code does not work .



Marketing for Restaurants and Bars
 
I was very excited to see this national chain using QR codes to promote their new rewards program. Although scanning the QR code didn't work, I was eventually able to sign up by modifying the URL in the browser on my phone. They have great incentives for signing up so I did it to take advantage of them.

Other than the QR code not working correctly due to it pointing to the incorrect URL (web address) the experience was great! The sign up page was mobile friendly and they offered great incentives for signing up.

I have included a screenshot of the TGI Friday sign up page for the "Give Me More Stripes" customer loyalty program.