Recipes via QR codes- A lesson from Classico

Classico has the attention of the Mobile Site Link Exchange because of their use of QR codes.

You may have noticed the QR codes on the shelves where Classico pasta sauces are sold. I almost missed it, but I am glad that I saw them. Classico placed QR codes on the shelving boxes at local grocery stores. When a Classico QR code is scanned it leads users to a mobile friendly landing page that provides recipes for the various pasta sauces.

This is one of the best uses of QR codes I have seen by a major brand. They hit all of the major points involved with using QR codes:

Incentive for scanning the QR code
Great placement on packging/sized large enough to be noticed and scanned
Mobile friendly landing page

In my opinion, it would have been added value to place the QR codes on the Classico pasta labels as well. This would allow for consumers to scan and get recipes when they got home. Another way to boost sales using their QR code on the labeling would be to offer coupons or a special offer to customers when the QR code is scanned.

I included screenshots of some of the mobile landing pages from Classico's pasta sauce recipes. Try scanning the QR code in the image above so you can see it on your mobile device.