Panera Bread Launches Hidden Menu QR Code Campaign

Panera Bread, in select locations, launched a hidden menu campaign.  The way it works is simple, scan the "Hidden Menu" QR code with your mobile device and you will be taken to a website with special menu items that are not on the standard Panera Bread menu. 

I like the concept, however;  there are a few things I would change to make the campaign more effective. 

First, the Hidden Menu QR code should be larger and placed in multiple locations throughout Panera Bread.

Next,  there should be some information about the Hidden Menu QR codes in the restaurant to create awareness for the customers. 

Last, the landing page should be mobile friendly.

Marketing for Restaurants and Bars

I think Panera's Hidden Menu with a QR code idea was great, but the menu selections were limited... including some vegetarian selections would have been nice, and again, using the suggestions I mentioned above; larger QR code, better placement and a mobile friendly landing page, would have made it to be a much better experience for customers.

I have included a screenshot of the Panera Bread Hidden Menu web page so you can see how the landing page looked on my Samsung Galaxy S3. I am sure the look would be similar on other smartphones as well. If the Panera Bread QR code was scanned with a tablet, such as an Apple iPad or Samsung Galaxy Note, or Samsung Galaxy Tab, the experience may have been a little better.