Dairy Queen uses QR codes in Restaurants

Been to Dairy Queen lately? If so, you may notice their new tabletop signs with QR codes on them. When scanned, the QR code takes you to the Dairy Queen website.

Marketing for Restaurants and Bars

Dairy Queen did a great job with the signage and placement of the QR codes, but the QR codes lead to the desktop version of their website. It was difficult to view their website on my Samsung Galaxy S3 and their site had a feature that allows users to build a cake...but this was designed for larger screens.

This campaign would have been better if it lead users to a mobile friendly web page with this feature.

Take a look at the photos of the Dairy Queen QR code campaign that are included in this post.

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