Old Navy Uses Logo Instead of QR Codes

Old Navy is taking a different approach to engaging with customers. Instead of using QR codes, they simply use their logo.

If you have visited Old Navy lately you may have noticed that there aren't many QR codes on their products...instead its just the Old Navy logo.  This is because Old Navy has a mobile app that provides chances to "win" special offers and discounts simply by snapping a picture of an Old Navy logo.  Old Navy's approach to marketing to consumers with smartphones via an app is clever in this case.  The app is very simple to use, all you have to do is find an Old Navy logo, this can be found easily all over the store, snap a picture of it and receive a special offer or fun fact about fashion. 

I, personally, would have liked to see Old Navy use QR codes on their products, but using their app was fun and I received a few discounts.