When scanned they take you to a mobile friendly landing page that has information about the Kellogg's Olympic Team. Each page is nicely designed with photos, bios and other information about each member.
I think Kellogg's did an awesome job with this campaign. They had an incentive to scan the QR code, the information was mobile friendly and they were placed in a good location on their product.
Take a look at the photos from the Kellogg's 2012 Olympic campaign. If you have your smartphone handy, get it out and scan the QR code to learn about the Kellogg's Olympic Team!
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