QR Codes on Raspberry packaging enables Driscoll to capture the opinion of their customers.
For those of you who enjoy the deliciousness of summer including the
fruits that are in season, specifically raspberries, you will be
delighted to see that Driscoll includes QR Codes on their packaging.
Driscoll, a leading provider of fresh berries headquartered in
Watsonville, California, has included QR Codes on their product
packaging to engage and capture the opinion of consumers on their
products. They obviously see the value in taking advantage of the
opportunity to connect with consumers on a deeper level by including QR
Codes on their packaging. Not to mention the valuable information they
are able to obtain from the survey questions that are associated with
the Driscoll QR Code.
I, of course, find this to be an awesome use of QR Codes and Driscoll, or their marketing team, did a great job of making sure their content
was mobile friendly so that it is easily accessible on mobile devices.
I included a few images of Driscoll's product packaging along with a few
screenshots of the mobile web pages affiliated with their mobile bar
code.
What do you think about placing QR Codes on Product Packaging? Answer our poll question about Driscoll's QR Code marketing and instantly see the results of other readers.
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Driscoll's QR Code Marketing
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