Bud Light uses QR codes on packaging for mobile marketing promotion. When the QR code is scanned, the user is prompted to download the NFL Fan App to their mobile device. I scanned the QR code with my Samsung Galaxy and it lead me to the Google Play App Store which allowed me to download the app. I have included a few screenshots so you can see the app on my phone.
See if you can scan the bar code with your mobile device and download the NFL Fan app.
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