Here is a real example of QR codes on product packaging. This is from a set of gourmet popcorn that I recently bought at a local mall. The packaging was nicely done and there was a designer QR code on it that lead users to their website for more information on other products offered by this company. The WeAreMobile score for this is 2 out of 3 see why below:
#WeAreMobile Scorecard
QR code: +1
Incentive to scan: +1
Mobile landing page: 0
Total #WeAreMobile Score: 2 out of 3
The use of the custom designed QR code was great, however; leading users to a mobile web page would have made this better.
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