QR codes and food go well when used properly. These days you may see a QR code on just about anything. I spotted these on a few common products; cayenne pepper packaging from Donatos Pizza, Heinz ketchup and Panera Bread.
Large companies are seeing the value in using them on their product packaging. You may notice they they are being used in different ways. Some use mobile barcodes for contests, "hidden menus" and social media marketing like leading users to Facebook.
Using them to provide a new avenue to engage with customers is great and opens up a new set of possibilities with marketing products.
Check back often to get inspiration and tools to help you as you begin marketing with QR codes and other mobile technologies.
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