Chiquita puts QR Codes on Bananas at Local Grocery Stores

Chiquita is now another well known brand that is now using QR codes as a way to engage with customers. They are currently running a promotion that involves the use of QR codes that when scanned, allows for you to enter into a drawing for prizes as well as receive updates as new Chiquita mobile apps are released.

The QR codes are placed on stickers Chiquita bananas at local grocery stores. This is a clever way to engage with customers before and after the product has been purchased. I like this idea, but once again the number one rule was broken with this campaign.

Chiquita gets a thumbs up for the innovation with this campaign. Overall I think it's an excellent idea. I also entered myself into their sweepstakes with hopes of winning!

Here are screenshots of the web pages for the Chiquita banana QR code campaign. If you are at a local grocery store and see the Chiquita QR codes scan it with your smartphone for your chance to win too!