B2C Marketing
B2C marketing can be a challenge because of the many advertisements on television, internet, radio, billboards...the list goes on. Getting the attention of your customer can be challenging especially now that consumers have access to services TiVo and DVRs which allow them to "skip" through advertisements. Marketers and advertising agencies have to be more creative to capture the attention of consumers long enough to leave an impression about your products and brands.
Marketing Professionals
Here on the Mobile Site Link Exchange we provide innovative mobile solutions for forward thinking marketing professionals. This also includes examples from leading advertising agencies and nationally recognized brands such as the one mentioned the example below.
Subway found a way to cut through the clutter using a tactic that requires an initiation by the consumer while in their restaurants. Wondering what Subway did? Well, they used QR codes to engage with customers while in line at the ordering counter.
Subway placed a QR code on a large, free-standing sign that promoted a special "Footlong Nation Appreciation" promotion.
This was an effective use of QR codes for the following reasons:
- There was an incentive to scan the QR code
- It was placed in a prominent location within the restaurant where people would be more likely to engage with the product
- The landing pages were mobile friendly
The key to standing out from the clutter is to add value to the consumer. Subway did this by engaging with consumers in a way that allowed them to offer ways to win items such as free subs, chips, cookies and other Subway items. This tactic was effective for Subway because it was a non-invasive way to reach their customers. This ensured that only those who are interested will engage with the promotion. Part of the registration process included having the user submit their e-mail address, contact and demographic information; this could be used to continue with marketing future promotions. Here is how the Subway Footlong Nation Appreciation program works:
- Users scan the Subway QR code with their smartphone and complete the online form
- Users are then presented with an opportunity to see if they are an instant winner and presented the opportunities for prizes
- They are then provided instructions on how to earn points
Overall this campaign was well done. The process was simple and mobile friendly. Listen to this podcast about marketing with QR codes to learn more.
If you are looking into using QR codes for marketing there are many resources available here on MobileSiteLinkExchange.com.
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